Welcome to Wheelhouse! If you're new to Wheelhouse or not familiar with some of Wheelhouse's capabilities, please follow the onboarding checklist below!

Wheelhouse Checklist

Creating your Wheelhouse Account
Adding your listings
Reviewing your dashboard
Turning on your listing's pricing
Updating your strategy
      Base Price
      Max / Min Price
      Dynamic Minimum Stays
      Long-Term Discounts
      Last Minute Discounts
      Weekend Adjustments
      Seasonality Adjustments
Understanding your listing's calendar
Customizing your prices
Reviewing your listing's performance

Creating Your Wheelhouse Account

To create an account, go to www.usewheelhouse.com/register

Fill out the form, including your name, email, desired password, and promo code if you have one. 

Adding your Listings

Once you’ve created your Wheelhouse account, you will then need to connect your listings’ account to Wheelhouse. 

To connect your Airbnb account:

  1. Log in to www.airbnb.com
  2. Switch back to Wheelhouse and on the connection page, click on the Airbnb logo.
  3. Enter the email and password used for your Airbnb account.
  4. Select ‘Click here to verify on Airbnb’. You’ll be taken to Airbnb to validate your connection.
  5. Return to the Wheelhouse page and click 'Connect your Airbnb account'.
  6. You may have to repeat the verification a few times. 

Note: If you use Facebook or Google to sign into Airbnb, you’ll need to create an Airbnb password. Click HERE to create one. 

To connect your TripAdvisor account: 

  1. On the connection page, click on the TripAdvisor logo.
  2. Click “Connect your TripAdvisor account”, you will be sent to rentals.tripadvisor.com to create the connection. 
  3. You will be directed back to your Wheelhouse dashboard where you should see your TripAdvisor/Flipkey listings.

To connect your PMS or channel manager, please follow the steps on the connection page

Note: You can add as many accounts as you like to your Wheelhouse account. Click here for a list of PMS / channel managers we currently integrate.

Your Wheelhouse Dashboard

Whenever you log into your Wheelhouse account, you will be taken to your dashboard where you can see a snapshot of all your listings: 

There are 3 categories for listings on the dashboard:

  • Active - All listings that are publicly viewable and within the available market. 
  • Inactive - Listings that are not live or active on their native channel.
  • Out of Market - Live listings that are currently out of market on Wheelhouse. If you have listings that are out of market, send us a note to create a market request! 

Here are the features that you will find on your dashboard:

Search Bar - If you have a list of properties, you can type in the listing name to find the exact listing. You can also filter your listings by: a specific channel, where your listings are located, number of bedrooms, and if Wheelhouse Pricing is turned on or off. 

Sort By - Similar to the search bar, you have the ability to sort your listings by: listing address, your revenue score, if Wheelhouse Pricing is turned on or off, and by base price. 

Revenue Score - Every listing has an expected revenue and we compare that expected revenue with your listing’s actual revenue. A revenue score of 80 is considered average or meeting our expectations. Anything above 80 is exceeding! 

Listing's view - You can view your list's calendar, adjust your pricing strategy and see how your listing is performing with these links. 

Base Price - This is the foundation of your Wheelhouse Pricing.  It refers to the ideal price for your listing before we adjust for seasonality and daily demand.

Turning on Pricing

Once you have connected your listings to Wheelhouse, you'll have to turn on Pricing so that Wheelhouse can sync your prices to your listing(s). 

Here’s how to turn on pricing:

If you haven’t set up pricing for your listing before, start by clicking on "Set up Pricing". You will be taken to your listing's calendar.

  1. Set up your pricing strategy by selecting your ideal base price on the left side of your listing’s calendar.  Don’t forget to save your base price by clicking on “Continue with this base price”.
  2. On the upper right of the screen, click on the On/Off switch to turn on Wheelhouse Pricing. 

Once you've turned on Wheelhouse Pricing for your listing, Wheelhouse will begin pushing prices to your channel's calendar in a matter of minutes so that guests can book at your new prices. 

Note: If you use Airbnb Smart Pricing, it is suggested to turn that feature off to avoid any potential pricing confusion. You can find more information on how to turn it off here.

Updating your Strategy

Wheelhouse gives you the ability to make adjustments based on your specific strategy. You can make changes to your base price, last minute discounts and weekend prices, or adjust your prices on different seasons. Your pricing strategy plays a big factor in our pricing recommendations so please make sure to set it up! 

  • Conservative - this setting is more optimized for occupancy. Wheelhouse will lower your prices so you can get higher numbers of reservations. This could potentially come at the cost of slightly lower revenue.  
  • Recommended - our recommended prices go right in between aggressive and conservative. We want you to be maximizing both revenue and occupancy, and the recommended price is the setting that we feel you can optimize your listing for both.
  • Aggressive - this setting tends to be optimized for revenue. Wheelhouse will raise your prices up so that you tend to get higher revenue, although it might come at the cost of occupancy.

Note: The above 3 options are not available for all settings. 

Here are the settings you’ll find on the strategy section:

Base Price

This is the foundation of your Wheelhouse Pricing.  It refers to the ideal price for your listing before we adjust for seasonality, daily demand, day of the week, holidays and events, and other factors. To come up with the base price, we look at all the factors within your listing such as: bedrooms, beds, baths, neighborhood, guest details, amenities and fees, and historical bookings. 

You have the ability to change your base price approach or create a custom one to align your prices with your expectations. If you recently remodeled your property, you could increase the base price to account for the upgrades. If this is a brand new listing not fully furnished, you can set a lower custom base price. This customization lets you use your own expertise on your listing combined with the data we use to automate your overall pricing. 

You also have the ability to see how Wheelhouse came up with your listing’s base price by clicking on Base Price Details

Maximum and Minimum Price

Wheelhouse will never price a night below your minimum price or above your maximum price. 

You can set a maximum price for your listing and Wheelhouse will not go above that rate. Some Wheelhouse users enforce a maximum price to ensure that they maintain a high rating on their listing’s OTAs. 

Setting a minimum price is always good practice to make sure you’re not losing revenue.  

Dynamic Minimum Stays

This setting gives you full control over the minimum nights you require as well as the ability to better optimize yield and, ultimately, total revenue. 

Note: The hierarchy for the various minimum stay rules from highest to lowest priority:

  • Date-specific has the highest priority and will override all other minimum stay rules. 
  • Time-based will override Day of week and Global minimum stay rules. 
  • Day of week will override Global minimum stay rule. 
  • Global minimum stay is the default requirement. 
  • Gap nights will impact all the rules except for Date-specific rule.

Global minimum stay - default requirement for any stay dates not specified in other minimum stay rules.

Gap nights - Automatically lower minimum night stays for gap periods smaller than the current minimum night requirement. (e.g. global is set to 3 nights, but there was a Tuesday and Wednesday available. Wheelhouse will automatically drop the 3 nights to 2 nights to ensure guests can book those days.) Allowing single night stays is an option as well. 

Day of week minimum - custom minimum stay requirement for each day of the week. If a reservation includes any of these days, the minimum required length of stay will be the greatest value of the days selected. (e.g. 2-night min during the weekday / 3-night min on the weekends)

Note: This feature on Airbnb is based on the minimum stay on the check in date

Time-based minimum - Create rules to automatically adjust the minimum night stay for stay dates within and beyond a specific number of days from the booking date. (e.g. 1-night min for last-min bookings within 7 days. 7-night min for stay dates more than 270 days away)

Date-specific minimum - Create custom minimum stays for specific date ranges, such as holidays or events.

Long-Term Discounts

Set a weekly or monthly discount to encourage guests to book longer reservations.

Note:

  • If a guest books for a month long reservation, the weekly will not apply on top of the monthly discount. Only the monthly discount will apply.   
  • Wheelhouse does not override Long Term Discount Settings for TripAdvisor. 
  • If you have discounts other than 7+ and 30+ days, you may see multiple discounts applied. Please check your listing’s channel’s settings.  

Last Minute Discounts

Lower your nightly prices as the check-in date gets closer. The goal is to earn you the most revenue without increasing your risk of losing a booking. You can choose between the 3 default options or set up your own custom last minute discount. (e.g. 10% for 14 days out, 15% for 7 days out, 25% for 3 days out.)

Weekend Adjustments

We understand and monitor how weekends are priced for every market. Some markets are relatively flat on weekends, whereas other markets, hosts heavily rely on weekends for their revenue. Control your prices for your listing’s weekends (Friday and Saturday). Adjust the percentage using the 3 default options or set up your custom adjustment by moving the slider left or right. 

Seasonality Adjustments

Seasonality is a large competent for your pricing. Your high-season rates should not look the same as your low-season rates. With the Seasonality Adjustments setting, you're able to fine tune your pricing on a month by month basis, without impact other months. Think of this setting has adjusting the base price for one month, as opposed to adjusting your global base price. For example, November tends to be the slowest month for your property. You have the ability to lower the rates for all of November without impacting the other 11 months. To adjust the monthly rate, click on any month and move the slider left or right. 

Understanding the Calendar

Your calendar shows your nightly prices, gives you insight into how we were able to come up with your nightly prices, and allows you to customize prices for specific dates.

Wheelhouse Pricing Summary - This gives you an overview of your base price, available nights and the range of your prices for the entire year. 

How Wheelhouse determines a recommended price - Click on a date on your calendar to gain more insight into our pricing recommendations.

Wheelhouse Pricing - This is your listing's price for a specific day based on the below attributes.

  • Base Price - The foundation of your Wheelhouse Pricing.  It refers to the ideal price for your listing before we make daily adjustments. 
  • Seasonality Impact - Depending on the time of year, the season could play a factor. 
  • Local Demand Impact - Takes into account local events, holidays, occupancy, and any other local demand-related factors affecting prices in your area.
  • Listing Availability Impact - Adjusts your pricing to help you fill short periods of availability (1-3 nights). These short openings are harder to fill so we discount these nights slightly to give you the best chance of booking them.
  • Time Factor - This correlates with the last minute discount setting. Our pricing model will adjust your pricing as each vacant night gets closer. 
  • Min / Max Restrictions - Your pricing will adjust if our recommendation goes above your max or below your min. 
  • Custom Pricing Adjustments - Accounts for any custom percentage or fixed rates. 

Events

Events are represented by the little flags you can see on each date. The number on the events refers to the number of events taking place during that day. Click on the date and the event name will appear on the left side. 

Note: The Local Events section is purely vanity. We implemented this section to give hosts an idea of what events may be happening in their market. The events that appear for a specific date doesn't actually cause the local demand impact to go up. The local demand actually consists a few factors like occupancy rates, availability (listings and hotels nearby), competitor pricing, etc. 

Customize your prices

There may be times when you want to make pricing adjustments to a specific date. With Wheelhouse, you have the option to do so!

  •  Automated price - Use this this tool if you’d like the price to be higher or lower by a certain percent. An automated price updates every day based on market demand.
  • Fixed Price - Use this tool if you want to set your own fixed rate

To create an automated price

  1. Click on the specific date on your Wheelhouse calendar. You can select multiple days by dragging the box left or right (as shown above). 
  2. On the left side panel in the Automated box, enter in the desired percentage. 
  3. Click Save and your prices will update within a few minutes on the listing's channel or PMS. 

To create a fixed price

  1. Click on the specific date on your Wheelhouse calendar. You can select multiple days by dragging the box left or right (as shown above). 
  2. On the left side panel, click on Fixed and enter in the new price. 
  3. Click Save and your prices will update within a few minutes on the listing's channel or PMS. 

To delete fixed and automated prices

  1. Select the specific custom or automated price from your listing's calendar (as shown above).
  2. Highlight the custom price/percentage and delete the price/percentage. 
  3. Click Save and your prices will revert back to Wheelhouse's recommended price. 

Review your listing’s performance

Wheelhouse gives you the ability to track each of your listings’ performance on the Performance page. 

Occupancy - This chart provides you with the average rate for each month, so you can see how filled up your listing is for the past year. Wheelhouse calculates occupancy rate as the number of booked days divided by the number of bookable days in a month. Therefore, blocked days are ignored.

Revenue - This chart shows the total amount of revenue your listing earned for each month. 

Average Stay Length - This chart gives you the ability to see how long your guests are staying in your property for a given month. In conjunction with the other performance charts available in Wheelhouse, having longer stays could be lead to more revenue and less cleaning fees.

Average Daily Rate - This shows the average daily rate of booked days in a given month. (monthly revenue / booked days). While the average daily rate metric is commonly used for revenue management within the hotel industry, short-term rental hosts have actionable insights by tracking the performance of their listing month by month.

Revenue Per Available night - This chart gives you a snapshot of how well your listing is booking and for how much by incorporating your revenue and occupancy for a given month.

To calculate the Revenue Per Available Night, you would take the total amount of revenue including cleaning fee and divide that by the number of bookable nights for each month. 

Example: Your listing earned $3,000 last month and you only had 25 days available.

$3000 / 25 days = $120 per day is your RevPAR.

Average Booking Lead Time - This chart lets you know how far your guests are booking in advance. Knowing your average booking lead time can help you fine tune your prices. Long lead time can mean your prices are on the lower end and guests are booking up your place quickly. Short lead time could mean your prices are too high and guests are waiting for the prices to drop.

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