Once you open a report, the layout and metrics you see will depend on the type of report you’ve created or selected—such as Performance or Performance vs. Market.
Each report is structured to guide you from high-level summaries to detailed performance trends, helping you understand what’s happening, why it’s happening, and how your results compare to the broader market.
If you’ve built a custom report, the specific widgets and KPIs shown may vary based on how you configured it.
Regardless of the setup, the goal remains the same: to interpret data, uncover insights, and make informed decisions.
For the walkthrough below, we’ll use the system’s Performance vs. Market report as an example, since it provides both listing-level and market-level comparisons commonly used for analysis.
Listing Highlights
At the top, you’ll find Listing Highlights — your property’s core KPIs summarized for the selected date range.
These include:
Nightly Revenue — Total earnings for the period.
Adjusted Occupancy — The percentage of available nights booked.
Average Nightly Rate (ADR) — Average rate per booked night.
Length of Stay — Average number of nights per booking.
Example:
Your listing’s Nightly Revenue is $12,927, showing a 60.3% reduction, and Adjusted Occupancy is 19.2%, down by 65.5%. This indicates a sharp drop in booking volume. However, your ADR is $124, an increase of 4%, which suggests you’re maintaining strong rates despite the lower occupancy.
Market Highlights
The next section displays Market Highlights for the same period.
These KPIs help you understand how your performance compares to the broader market or your selected competitor set.
You’ll typically see:
Market Revenue
Market Occupancy
Market ADR
Market Length of Stay
Example:
If the market’s ADR is $272 (+9%) while your listing’s ADR is $124 (+4%), the gap suggests your property may be underpriced compared to nearby competitors. You can use this insight to reassess and adjust your rate strategy.
Listing KPIs and Charts
Scrolling down, you’ll see visual charts under Listing KPIs that bring your performance to life over time.
Nightly Revenue Chart:
Bars show your monthly revenue; the green line represents the market average.
Example: If your bars decline while the market line rises, your property underperformed during that period.
Adjusted Occupancy Chart:
Shows your booked nights vs. the market’s.
Example: If your occupancy drops below the market for several months, investigate calendar blocks or rate competitiveness.
Average Nightly Rate Chart:
Displays your ADR trends compared to the market.
Example: If your ADR remains flat while the market rises, it might be time to test incremental price increases.
Performance Tables
At the bottom, each report includes a data table summarizing your key metrics by month (or selected time interval).
Columns typically include:
Nightly Revenue
Adjusted Occupancy
Average Nightly Rate (ADR)
Example:
In the table, you might notice that Occupancy was 58% in May but dropped to 28% by November, even though ADR stayed between $118 and $124. This points to fewer bookings rather than pricing issues, which is helpful context when deciding whether to adjust availability or marketing.
Interpreting and Acting on Insights
After reviewing highlights, charts, and tables, interpret the story your data tells:
High ADR but low occupancy?
Your rates might be too high relative to market demand.
Low ADR and high occupancy?
You could raise rates without hurting booking volume.
Revenue drop despite stable ADR and occupancy?
Check for shorter stays or fewer available nights.
Example Summary:
"Occupancy decreased in August due to shorter average stays, but ADR remained competitive. Offering stronger length-of-stay discounts during low-demand months could help stabilize total revenue."
Key Benefits
Consuming a report helps you gain a clear, data-driven understanding of your performance without needing to export or manually calculate anything.
Whether you’re reviewing a single listing or an entire portfolio, Wheelhouse Reports give you live, visual insights to make confident, informed decisions.
Benefit | Description |
Live, Dynamic Data | Reports automatically refresh with the latest performance and market information, ensuring your analysis is always up to date. |
Flexible Scoping | Choose the level of detail that fits your analysis — whether you’re viewing a single listing, a specific segment, or your entire portfolio. |
Benchmarking | Compare your performance to the broader market or Dynamic Sets to spot where you’re outperforming or underperforming. |
Visual Clarity | Charts, highlights, and tables turn complex data into easy-to-read visuals—perfect for understanding performance at a glance. |
Actionable Insights | Identify key trends and opportunities early, helping you adjust pricing, length of stay, or availability strategies proactively. |
Example Scenario
You’re reviewing the Performance vs. Market report for your Tampa listing and notice:
Nightly Revenue: $12,927 (-60.3%)
Adjusted Occupancy: 19.2% (-65.5%)
ADR: $124 (+4%)
Market ADR: $272 (+9%)
Scrolling through the Listing KPIs, you see that your occupancy has been below the market for several consecutive months, while your ADR remains stable.
The data table confirms the trend—strong pricing but fewer bookings.
From this, you conclude:
Your rates are competitive but not aligned with current demand.
Longer-stay discounts or flexible minimum stays could help recover occupancy.
Your ADR strategy is performing well compared to peers, but could improve with better pacing adjustments.
These insights guide your next step—deciding what changes to make and what findings to share with your team or property owner.